Do you know that roughly 26% of all produce is wasted in the United States before it hits the store because grocers choose to adhere to strict cosmetic standards for fruits and vegetables--meaning that pretty produce rules!
Back in March, I shared the TEDx Manhattan stage with Food & Wine Editor in Chief, Dana Cowin, who proposed How Ugly Unloved Food Can Change the World, and eloquently posited, "If we can take what we once thought was ugly, and see it as beautiful, we can reduce food waste and change the world." Lo and behold, the #LoveUglyFood movement was now officially supported by one of the world's most influential edible publications and quickly gaining momentum.

http://www.huffingtonpost.com/stefanie-sacks-ms-cns-cdn/love-uglies-whole-foods-a_b_7818820.html