What is sustainability, anyway? via @greenbiz
While sustainability is about the future of our society, for today's industries and businesses, it is also about commercial success. The mandate to transform businesses to respect environmental limits while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world.
Read more such definitions and a good discussions on greenbiz.com
What does sustainability mean to you?