Washed, pressed and ready to go. For Joanne Hartman - she hasn't been to the cleaners in years. "I had to stop dry cleaning - I was hand-washing everything," Hartman said. That was until Thursday. Hartman had to check out Tide Dry Cleaners - the first in the state of Florida, right in North Naples off Vanderbilt Beach Road and US-41.
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Also, the business uses the GreenEarth system. The machines are better for the environment with less hazardous chemicals.

"We use a process called GreenEarth, a silicone-based cleaner. It's much more gentle on your clothes and the environment," Lyons said.Those chemicals are exactly what kept Hartman away from the cleaners for years."

The chemicals, the damage that the chemicals do to your lungs, brain cells, to your blood, everything," Hartman said."

A lot of residents will look forward to this very organic type of dry cleaning," said Georgia Hiller, Collier County Board of Commissioners. "The chemicals they're using are not the run of the mill chemicals that other laundry services use."

http://www.nbc-2.com/story/22879005/tide-brings-24-hour-eco-friendly-dry-cleaning-to-naples#.Uehu442...