Photographer Dean Chalkley’s
aim was to get people turning off the heating and pulling on a jumper instead.
“I find it so strange when people turn up the heating rather putting another a layer like a jumper. Jumpers are better than heating - they can make you really nice and hot. I’ve got one on now actually and I’m really toasty.”“To make the point in a fun and impactful way, I wanted to make a jumper that was extraordinary so we found Korina Kyriakou, a jumper maker extraordinaire, and she designed and knitted something a little crazy for the shoot.”“The guy wearing the jumper is Gideon, and he’s not only temperature hot, he looks hot too. I think Gideon will get lots of fan mail and his temperature will rise even more. He may even have to take a few layers off.”“We did the shoot with no artificial light by the way, just reflecting light from the windows. We did the green thing!
” See for yourself in this lovely behind the scenes video.
A light long-sleeved sweater is generally worth about 2 degrees F in added warmth, while a heavy sweater adds about 4 degrees F.HOW?Don’t know how to layer? Here’s a guide.