If you went through the drive-thru of your favorite fast food restaurant today, and if they served you a cheeseburger in an edible paper wrapper, would you eat it? If you looked around and saw other people smearing ketchup and mustard on the wrapper and eating it, would you? I probably would. In a weird way, it doesn’t seem that strange. I guess since we know that in the future when our food supply can’t support our population, we’ll probably resort to eating insects, eating an edible paper wrapper doesn’t seem all that bad.
This isn’t a concept design. This is a real edible paper hamburger wrapper served at a burger joint in Brazil called Bob’s. It’s actually brilliant on two levels. First of all, an edible paper wrapper obviously cuts down on garbage, which is a huge deal. But secondly, from an advertising point of view, it’s quite creative. Their burgers are so good that people can’t even wait to unwrap them to start eating. See? It works.