To celebrate more than 200 million drink pouches kept out of landfills and almost $4 million donated to schools and charities, Capri Sun is now vastly increasing the prizes and benefits of recycling through the Drink Pouch Brigade, operated by TerraCycle. Starting in September, the free recycling program will include tiered rewards that allow participants to earn prizes as they also earn money for their school or charity.
Since 2007, Capri Sun has worked with TerraCycle to allow individuals, families, and schools to collect and send empty drink pouches to be recycled through the Drink Pouch Brigade. For each piece of waste returned, participants earn points toward charity gifts or a cash donation to the school or charity of their choice. Collectively, schools and charities earned almost $4 million dollars in donations while helping to collect and recycle 200 million drink pouches. The program is free to any interested organization or individual, and all shipping costs are paid.
- See more at: http://www.packworld.com/sustainability/recycling/200-million-drink-pouches-recycled-us-communities